Valley of the Sun United Way is a major players in the effort to end chronic homelessness in the Phoenix metro area. Leger Strategies was contracted to help increase awareness of the philanthropic agency's work.

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The messaging campaign included:

• meeting with The Arizona Republic editorial board;

• placing an in-depth essay as a Viewpoints cover in the Republic, followed by a My Turn column;

• working with reporters to ensure United Way's position appeared in in-depth stories in print and TV: 

• publicizing a special Project Connect for people on a pathway to an apartment of their own;

• arranging appearances on KAET's Horizon and KJZZ's Here and Now.